J. Cole vs. Kanye? Cole Moves Up Release Date of New Album “Born Sinner” To Compete with Kanye West’s “Yeezus” Album

Even though its been done before, it’s not a bad promotional tool for J. Cole. He’s not as well-known as Kanye and Kanye’s marketing strategy for his own album is epic so attaching himself to that is a pretty smart move. To top it off, J. Cole will have the underdog  factor that the crowd usually roots for. Well played, J.Cole..well played:

Via Billboard:

“Kanye West is one of the greatest artists of our generation. Which is exactly why I’m moving my release date up,” he tweeted.

Soon after the announcement, J. Cole told Billboard’s The Juice that not only was he aware of Kanye West’s “Yeezus” release date, but once someone confirmed it, he decided to move up “Born Sinner” to June 18 to compete. “Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date,'” he said.

“I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought,” the Roc Nation artist continued.

J.Cole’s competitive move is testament to how strongly he believes in himself and his full-length opus: “It’s a definite statement about how I feel about my album, which is confident.”

Going up against Kanye West — and Mac Miller’s “Watching Movies With the Sound Off” album which also comes out on June 18 — is strictly competitve for J. Cole and far from anything but so. “At the same time, let’s not forget this is Kanye West. He bets 100, 1,000, whatever the perfect is. His track record is flawless. I’m only expecting an incredible album from him,” he said.


 J. Cole has also released two versions of the artwork for Born Sinner. One is for standard, the other is deluxe:

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