Racist or Nah? Baby K’Tan Responds To Controversy Over Single Black Mother Ad

The makers of the Baby K’Tan product are responding to the controversy caused by an ad on one of their boxes. A picture of two side-by-side Baby K’Tan boxes stirred up some controversy and went viral due to the fact that one box showed what appeared to be a happy white family and the other showed a black single mother. Many felt that the advertising promoted negative stereotypes and blasted the company for their ad. Baby K’Tan has heard the complaints and issued an official statement about it on their blog. Check it out below…

Baby K’Tan issued the following statement:

It has come to our attention that there is a misleading photo circulating around the internet. Our company takes these matters very seriously and wishes to address them without any further delay.


The photo in question shows two Baby K’tan Baby Carriers on the shelf at an unidentified retailer. One Baby K’tan product features an African American woman holding her baby, and the other Baby K’tan product features a Caucasian couple with their baby. This portrayal has left many of our loyal patrons concerned that this is an unfair representation of African American families. Furthermore, the box bearing the African American woman was inaccurately priced lower than the box with the Caucasian couple. Let’s address these pressing matters head on:

1) We have a total of 5 different products, each featuring a different image on the front of the packaging. One box has the Caucasian couple on the front, and the other four boxes have individual mothers with their babies on the front (including African American and Caucasian women).

2) The Baby K’tan product featuring the African American woman is from our organic line which should actually be priced higher than the other product displayed.

3) The couple considered to be Caucasian is actually in fact an international couple, featuring a Caucasian mom and a Hispanic dad.

Our company was built and has prospered because of our focus on diversity and inclusion. We wholeheartedly reject any false, unfounded and baseless claims of discrimination as depicted in the above misrepresentation. We here at Baby K’tan fully support exposing any unfair and inaccurate stereotypes, racism and/or discrimination wherever it may exist.

We plan to continue including diverse parents, both individually and as couples, throughout our images. In fact, we are proud to have such wholesome and loving caregivers as the faces of our company. – Via BabyK’Tan

Are people making a big deal out of nothing or were they right to be upset about the ad? How do you feel about Baby K’Tan’s explanation? Let us know in the comment section!

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